Should A Aspiring Content Creator Pal Cease Exploiting People for Content?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It’s so silly. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to experience it without being filmed, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone likes being filmed, but sometimes spontaneity is what makes material genuine. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in small ways. I thought recording a clip now and then would be enjoyable for her. Innovation thrives in partnership, and having my friend around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I record our time together.

I cherish our friendship deeply and want to avoid content creation to come between us. I am ready to compromise: like asking before recording, and avoiding shots that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is content. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and displaying her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your friendship. Create some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Julie Dominguez
Julie Dominguez

A tech journalist with over a decade of experience covering emerging technologies and consumer electronics.